Casey Jones Moonshine

Casey Jones Moonshine

For this project, we were approached by Lewis Communications to help with their rebranding of Casey Jones. They wanted to have content prepared to go along with the launch of the updated website, and what better to have than tasty recipes?! 

The goal was to create approachable recipes that someone traveling through Kentucky buying their product would not feel intimidated by and could make themselves at home. We began with presenting a long list of recipe options which the client narrowed down to the 14 that they wanted us to proceed with. We then created and tested the recipes; and once we were happy with them, we hosted an on-site tasting with the agency and client. (It sure comes in handy having a full bar in the studio!)

With the drinks approved, we fine-tuned and photographed each for Lewis to use on Casey Jones' website, at their distillery for tastings and in social content.

 

Services Provided: Recipe Development, Photography

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