Salty Goat Taqueria is a fast casual restaurant serving authentic, yet approachable mexican cuisine. Owner, Jason McConnell’s childhood pet goat took center stage in this playful brand refresh. Jason knew we would need to educate guests about some of the menu items, so we embraced hand-drawn illustrations and a cheerful color palette as a fun way to inform customers and differentiate the brand. We created an informative and flexible system to help stay connected with and engage their guests. Swing by and grab yourself some cactus fries, tacos and a Float Your Goat and see for yourself!
Services Provided: Logo Refresh and Branding, Graphic Design, Website Development, Photography, Marketing Content, Retail Merchandise Design & Sourcing