The Peach Truck
The Peach Truck
It was in the summer of 2012 that Nashville first got a taste of The Peach Truck’s juicy Georgia peaches, and it’d be negligent to say that Nashville merely liked ‘em. Every summer since, that old forest green Jeep has been making the rounds of Music City, slinging bushels of peaches to their endless fans, bringing more and more of that beautiful fruit with them every season.
With their quick and exponential growth, owners Stephen and Jessica Rose saw a lot of potential for The Peach Truck. They knew they wanted to connect with their audience in different ways than just handing over a brown bag of peaches. In order to increase engagement with their fans and continue to see growth in their company, The Peach Truck had to do more than just sell peaches.
As one of Nashville’s most beloved “food brands,” it only made sense to further reinforce the brand into their audience’s brain using more food items: peach-focused recipes.
While fresh Georgia peaches taste good on their own, people are even more likely to run out and buy them if they see a photo of some ultra-sticky, ultra-juicy, make-your-mouth-water Sticky Peach Ribs –made with The Peach Truck's peaches.
Over the years, we have developed more than 75 recipes for the The Peach Truck that have been published locally and nationally. And, as with all of our clients, our "work for hire" method means they own the recipes and photos forever – no continuing usage fees or credit is ever required.
Services Provided: Recipe Development, Photography, Marketing Content