I Love Juice Bar
I Love Juice Bar
“For the last year, we’ve been using Fresh Branding for website design/analytics, email marketing, monthly content, photography, merchandise and branding consultation. What Jesse and the FB crew did was internalize our brand (starting with a strategic session with us) and create end-to-end marketing programs for us. It’s the best of both worlds because our content is witty, pretty and on-brand but also highly measurable.
We have seen 140% increases in the sales of certain ingredients when used with the Ingredient Spotlight. We’ve captured over 10,000 email addresses in a matter of months to market to, and our newsletter open rates are killing the industry averages being in the mid-30 percentile. Our stores have more cohesive images to post on socials and finally feel like they have a marketing program.
From a partnership perspective, it is a treat to work with everyone at Fresh Branding. Juice Bar can be a little fluid, and FB not only rolls with it but helps us thrive in our whack-a-mole environment. Every single person is so responsive (even on emergency weekend calls), creative, funny and kind. We really look forward to meetings with the team and are constantly impressed with the overflowing ideas + they have great snacks, dogs and sparkling water in the office. Fresh Branding is our exclusive marketing partner, but has also become our friends.”
-Dee Ryan – VP/Operations, I Love Juice Bar
While we provide a number of creative services for I Love Juice Bar, our largest efforts center around creating monthly content packages for this growing franchise. We worked with the I Love Juice Bar team to determine their marketing goals and desired returns, and develop yearly and monthly marketing calendars. Every month, we deliver a complete marketing package including various social assets and SEO-driven blog content along with executing their monthly email campaigns.
Beyond our monthly services, we developed a new website for the brand in 2017 centered around the specific needs of a multi-unit business. We have created a robust merchandise program and assist with various marketing collateral needs on a regular basis.
Services Provided: Marketing Content, Photography, Copywriting, Video, Website Development, Recipe Development, Retail Merchandise Design & Sourcing, Warehousing & Fulfillment