Davidson Reserve

Davidson Reserve

“Fresh Branding is a marketing one-stop-shop which makes our busy work life easier. The Fresh team not only understands our brands but also our goals which makes them a great partner to have.”
-Jenny Pennington – Pennington Distilling Co, Co-Founder


This project is one of our favorites (and tastiest) to date, even as it continues to evolve.

Pennington Distilling Co. approached us about designing the label for their new product called Davidson Reserve, which would eventually include a line of products to be made in full-size and airplane-size bottles (so cute!). They had the name and they had the bottle, but everything else was a question mark as far as the identity of the product visually.

We began with logo and font explorations until landing on the aesthetic that they were going for while also having to keep certain limitations for liquor bottling in mind (specific verbiage and call outs that must be included, etc). 

With the label design coming together, we were also working with PDC on their launch party for the product, Hardest Harvest. The party and launch of this product would be the culmination of many years of their hard work. We provided social elements as well as documentary footage of the party.

With its launch, Nashville Lifestyles wanted to feature the rye as the December Drink of the Month for which we provided recipes and photos for publication.

We highly recommend that you go out and grab yourself a bottle to see what all the rave is about!


Services Provided: Logo & Branding, Label Design, Packaging Design, Photography, Video, Recipe Development, Marketing Content

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