When we first met with the fine folks of 55 South, they were preparing to grow their brand from the original (and very successful) location in downtown Franklin, TN, into a multi-unit concept. Like many businesses, their brand was not their highest priority when they first started; but they knew it would be wise to evolve their identity before taking the steps needed to grow. They needed a brand that could scale.
They already had a strong logo, but there was only one version, which limited the applications. What’s wrong with one logo you ask? The logo you’d use for a horizontal navigation bar on a website will likely be different than the one you use in a square format for social media. With an expanded system to accommodate those instances, we helped create strong impact in multiple mediums and formats.
We continued with a comprehensive brand style guide and supporting graphic elements. Now on their third location, 55 South has put our tools to work as they continue to build their business into something worth making the (road) trip to experience.
Services Provided: Logo Refresh and Branding, Graphic Design, Website Development, Marketing Content, Retail Merchandise Design & Sourcing, Warehousing & Fulfillment