How to Grow Your Restaurant's Email Marketing List
How to Grow Your Restaurant’s Email Marketing List
Email marketing is one of our favorite ways to share information with restaurant customers. We love it because it allows us to broadcast a lot of information, with people who are actually interested in learning more. After all, they have given you their email address with the expectation that you will be sending them emails. If they're willing to share this with you, then they are probably a pretty high-quality lead.
But how do you grow a list of interested subscribers for your restaurant or food business? Well, there are a couple of simple steps you can take t kick off your email marketing efforts. Check out a few tips below on how to grow your restaurant's email list:
This is a go-to strategy for all industries but is particularly successful for restaurants. A compelling prize is one of the keys to a successful contest or give-a-way, and truthfully, who doesn't want a free meal? Make sure your prize is worthwhile, folks value their privacy now more than ever, and if they are going to give you their email address, it has to be worthwhile.
Also, contests aren't a "set it and forget it" situation. You can't expect folks to enter if you aren't telling them about it. Make sure to share information both in-store and online. Visible in-store signage and staff training go a long way - and sharing details about your contest on social media is mandatory for success.
Keep in mind, these leads might not be of the highest quality, as you will certainly get people entering just because they want to win, with no intention of reading your newsletter. That being said, a simple contest can be a great place to start when building your initial contact list, especially when promoting to your existing customers.
2. Get Online
One of the first places to start is on your own website. With some of the larger brands we work with, we see 300 or more people a day subscribing to the newsletters through a simple online pop-up (or sometimes called a lightbox.) Lot's of email management services offer pop-up plugins for your website - take advantage of these! You'll soon notice that subscribers are joining your list without much additional work, simply by having this
3. Tap Into Your POS
Many POS systems like Square are automatically collecting customer email address, and consent for you to send to them. They make it easier than ever to reach your customers over email. The best part? This requires no effort on your end. If you're using Square or a number of other POS systems in your restaurant, take advantage of their advanced lead generating powers.
4. Make it social
You don't want to go overboard on this one, because it can quickly come across as spammy, but it never hurts to push your newsletter on social every now and then. Sharing a lunch special on facebook? At the end include a message like: "Want to get the latest from us? Make sure to sign up for our newsletter!" and include a link where people can enroll.
5. Connect People
Does your restaurant offer free wifi? There are tons of options out there to allow you to require folks to subscribe to your newsletter before they can access your wifi. While these services cost 20-30 dollars a month if you run a coffee shop or other restaurant where lots of people use their computers, this is a great way to gather email addresses.
6. Make an Offer
Another simple way to get people to subscribe - offer them a small discount! It's a compelling way to get folks to share their email address with you, and you don't have to give them too much. Just offer a 10% discount if they subscribe to your newsletter, and you'll quickly see your list grow.