Jesse Goldstein

CEO, partner

Jesse Goldstein, known locally as the "Food Sheriff," has spent more than 25 years in the food and beverage industry. Beginning as a professional chef and transitioning into marketing, graphic design and branding, he's built a reputation for his work on projects such as the Loveless Cafe, 3st of the Month, Martin's Bar-B-Que Joint and more. He brings a unique understanding of not only the nebulous world of marketing and branding, but also insight into how those ideas have to be executed on the ground in retail, restaurants and the modern day marketplace. He thrives with very little sleep - supplimented with strong black coffee, spicy food and good tequila. 



Financial operations

Simone Malave, a Los Angeles native, began her career in retail sales and worked her way up to the Director of Operations for a small - but international - jewelry company. Transitioning from running a small business to working with the amazing team at Fresh Branding, Simone’s main focus is on accounting and operations. In her free time she designs jewelry that she sells online, takes her sweet Boxer dog Nahla everywhere she can (including the office!), and loves checking out new restaurants and happy hours around town.



REtail programs DIRECTOR

As the retail buyer for Fresh Branding, Adam has played an important role in launching successful retail programs of multiple business concepts. A Nashville native (yes, really) and veteran of the food and beverage industry, Adam also holds a Master's Degree in Marketing. It's this combination of education and experience that helps Adam have a consummate understanding of the American consumer and a keen eye for retail trends. Prior to joining Fresh Branding, Adam worked extensively with top restaurateurs and winemakers across the country in areas that included product development and marketing strategies. A "Jack-of-all-Trades," Adam brings both a unique perspective to Fresh Branding and creative ideas to his clients.




Born and raised just outside Nashville, TN, Drew has a background in Communications and a degree in English, so writing a bio should be a breeze, but this will likely be taxing for both of us. After several years hustling in the Publicity game and indulging in creative endeavors on the side, Drew began working as the Content Manager at Fresh Branding in 2017, where he is the on-staff photographer, videographer, and editor, among other roles. Outside of the Fresh Branding World, Drew has written and directed short comedies about sad men that have screened around the country, including SXSW. He also works with a monthly screenwriters group called Story Garden and helps coordinate the indie film showcase Salute Your Shorts. A photographer since college, his clients range from Music Row types to Indie types and everything in between.

He and his wife Liz enjoy going on walks in their neighborhood and drinking wine on school nights. It’s very possible that their dog Bolo is a tiny tornado in a stinky puppy costume.




Blake Morgan's design roots took hold as a young boy obsessed with drawing, all things Star Wars, and baseball cards and grew deep as a college graduate on Music Row. His passion of logo design and grassroots branding led him through 20 years of print and hospitality design, ultimately parlaying him into his creative dream job at Fresh Branding. When not helping complete concept ideas for new restaurants, you can find Blake on the Caney Fork River, fly fishing rod in hand.




Way back in 2012, a young Erica made her way to Nashville, TN. Here she had the great pleasure of being welcomed to a strange city, ten hours from most everyone she knew, by finding out that her new job was a scam and that her prospective employer had skipped town with the office building vacated. But, alas, all is well that ends well! 

With a degree in Communications and Photography, she began picking up photo jobs in town along with occasional side gigs (like being a zombie on The Walking Dead). Eventually, she established herself in the production realm of the photography world. She spent time managing two different photo studios in Nashville and running productions for an array of local, national and editorial clients. Now, she serves as the Project Manager at Fresh Branding – keeping all things creative on track, on schedule and on budget – just how she likes them.

When she is not working, she can often be found with a glass of red wine in hand marathoning a tv show with her husband, Tom, and pet chinchilla, Wilbur. (Disclaimer: Do not mention Wilbur unless you want to see endless amounts of pictures until the end of time.)


Leo Rubin

Marketing Services Manager

After eight years working and studying in New York City, Leo returned to his native Nashville, enticed by the rapidly evolving local culinary scene. A third-generation food industry professional, Leo earned a degree from the Culinary Institute of America and a degree in Food Studies from the New School in New York City. While in school, he spent several gouda years working in digital marketing and E-commerce for Murray’s Cheese, a nationwide cheese retailer. With experience in diverse aspects of the food, beverage, and hospitality industry, Leo's skills go beyond marketing and include deep familiarity of hospitality operations, retail merchandising, and customer service. Leo has two German Shepherds (Heidi and Hank) who love cheese almost as much as he does. Outside of the office, Leo likes to spend his time cooking, traveling, and daydreaming about his next bagel.


JAMEy O'Steen

Bio coming soon!




Most days Nahla will join her mom Simone Malave in the office. Her duties include: greeting guests, sleeping, and destroying tennis balls. She's a very good girl.